It’s 2017 – the undisputed year of the video! Since emerging as a major player in the digital advertising world, video advertising has only risen in popularity among consumers, and as a result, has risen in important among digital advertisers and marketers.
Today, digital ad spending for video is catching up with social advertising and has already exceeded display advertising. As 2017 rolls in, eMarketer predicts that video advertising will narrow the gap with social advertising and continue to withhold market share for display advertising, reaching a total spend of $13.59 billion.
So what can digital advertisers expect to see in 2017 where video is concerned?
More integration with social media
As social advertising increases, video advertising on social media sites will undoubtedly continue to increase. Facebook is already dominating the video sponsored posts and ads, and other social sites such as Pintrest and Twitter have already rolled out or discussed the future roll out of video advertising abilities.
More feelings – less words
Due to the unique nature of video ad consumptions, there is an increased need to relay powerful messages in shorter times than ever with fewer words than ever. Marketing as a whole has always relied on the invoking of emotions to drive results, and the introduction of video advertising only heightens the ability of digital advertisers to invoke emotion to drive action by consumers – all while saying less and showing more.
More mobile campaigns
For years video and animation on mobile devices featured limited functionality and suffered from delays and all around poor customer experience. With innovation in technology and increased use of smartphones, that is no longer an issues. Mobile consumption is on the rise and so it is only natural that video digital advertising on mobile devices will be the next big thing to look out for in 2017!