EXTEND YOUR REACH TO NEW AUDIENCES
Uncover your direct and indirect competitors’ online media activities to find out what traffic sources they use to reach your target audience and extend your reach to new audiences. Find untapped markets, channels, traffic sources, and geographies that show promising results and invest your media spend there.
GENERATE QUALITY LEADS
Generate quality leads by understanding what works best for your target audience. Uncover the best performing publishers, websites, creatives, messaging and landing pages within your industry and get the results you want without wasting resources on campaigns that don’t work.
VIRTUALLY ELIMINATE YOUR A/B TESTING
Virtually eliminate the need for A/B testing by learning what works and what doesn’t based on your competitors A/B testing results. See which publishers bring in the best results, which campaigns and creatives convert best and launch your campaign with confidence, knowing you won’t be wasting ad spend on sites, creatives, and campaigns that don’t work. Build off of the successes of others and avoid their failures without wasting your own resources.
INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING
By understanding the deployment chain for any campaign, you can save money by seeing which mediators you can cut out in order to buy directly from the publisher or buy directly from the mediator who has a direct connection with the publisher. Additionally, check the deployment chain against your own campaigns to see if you are buying twice from the same mediator and wasting double the ad spend.
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