Entries by Nina Grinblat

The Transformation of Display Advertising

Not that long ago, Bill Cameron introduced the world to “the growing phenomenon that is the Internet.” While absurd to think about today, the introduction of the Internet and the simplification of connectivity was groundbreaking and not as well received as one would expect. While many industries took the slow route on their journey to […]

Top 3 Video Advertising Trends for 2017

It’s 2017 – the undisputed year of the video! Since emerging as a major player in the digital advertising world, video advertising has only risen in popularity among consumers, and as a result, has risen in important among digital advertisers and marketers. Today, digital ad spending for video is catching up with social advertising and […]

Top Digital Advertising Trends for 2017

It’s that time of the year again! Xmas and New Year Holidays are over  and new 2017 promises to bring many changes to digital advertising world. As a leading digital advertising BI solution, our goal is to help our clients stay ahead of the game – and sometimes that means giving you the tips and […]

Not all Advertising Channels are Equal for Digital Advertisers

As a digital advertiser, you surely spend a great deal of time, energy and money on digital advertising for your brand. Your goal is to get consumers to notice your brand – so how do you do that in the most effective way possible? Know your target audience The first thing you need to do […]

The Evolution of Programmatic Buying: Top Obstacles in Programmatic Advertising

In today’s day and age, it seems that programmatic advertising is everything. Despite being a relatively new tool for digital advertisers, it has increased in popularity rapidly due to the improved results advertisers can get from hyper targeting and modifying bids in real time without the need for manual involvement. Despite the dependency on programmatic […]

The Evolution of Programmatic buying: Understanding the Difference Between 1st, 2nd and 3rd Party Data

As a digital advertiser looking to improve campaigns and maximize effectiveness of ad networks, you probably spend a great deal of time utilizing DSP solutions to help you simplify the ad buying process. Your DSP interacts with a DMP, which is just another acronym for a technological platform that aggregates all the data and tells […]

The Evolution of Programmatic Buying: RTB vs Programmatic Direct

Technology and marketing terms can get a little confusing sometimes. With all of the programs and tools out there, it’s easy to lose track of what to use when! In order to have successful marketing and digital advertising, however, we need to understand the lingo. So let’s break it down… What is Programmatic Buying? Programmatic […]

Same Product, Different Campaign: How Brands Adapt to Suit Different Mediums

Today’s world is centered around globalization and easy communication which transcends locational boundaries which once seemed out of reach. We are in touch with markets not only in our direct local communities, but nationwide and even worldwide. The biggest factor that allowed for this growth was the advancement of the internet and the technology platforms […]