Entries by Nina Grinblat

Plan your Next Big Vacation with AdClarity’s Big Data Insights

What are the hottest destinations for travelers who live in… Find out which destinations are massively promoted for travelers across the world. Based on digital activity analysis for Expedia, Booking.com, Hotels.com, Airbnb and Priceline during April-May, 2017. Are you looking for advanced digital insights across different ad channels? Get a 1-on-1 Demo of the AdClarity […]

The Season of Seasons: Top Video Ad Insights from Top OTT Companies | US Market

Season of the big TV Premieres is about to start! After going through video ad campaigns data* of the 5 biggest Internet broadcasters**, we are proud to share with you the most interesting ad insights that we found Breakdown by the most Advertised Genre through Youtube Channels and Other Video Publishers   Most advertised series […]

4 Interesting Big Data Facts about 2017 Mother’s Day | US Market

Following Mother’s Day celebration, we would like to share with you 4 quick Big Data facts about 2017 Mother’s Day in a world of advertisement (based on Adclarity April Data) 332 different advertisers promote Mother’s Day products 518 different campaigns 41% of them are cross-channel 58% of all campaigns were promotional and accounted for 81% of total impressions. Time to […]

The Transformation of Display Advertising

Not that long ago, Bill Cameron introduced the world to “the growing phenomenon that is the Internet.” While absurd to think about today, the introduction of the Internet and the simplification of connectivity was groundbreaking and not as well received as one would expect. While many industries took the slow route on their journey to […]

Top 3 Video Advertising Trends for 2017

It’s 2017 – the undisputed year of the video! Since emerging as a major player in the digital advertising world, video advertising has only risen in popularity among consumers, and as a result, has risen in important among digital advertisers and marketers. Today, digital ad spending for video is catching up with social advertising and […]

Top Digital Advertising Trends for 2017

It’s that time of the year again! Xmas and New Year Holidays are over  and new 2017 promises to bring many changes to digital advertising world. As a leading digital advertising BI solution, our goal is to help our clients stay ahead of the game – and sometimes that means giving you the tips and […]

Not all Advertising Channels are Equal for Digital Advertisers

As a digital advertiser, you surely spend a great deal of time, energy and money on digital advertising for your brand. Your goal is to get consumers to notice your brand – so how do you do that in the most effective way possible? Know your target audience The first thing you need to do […]

The Evolution of Programmatic Buying: Top Obstacles in Programmatic Advertising

In today’s day and age, it seems that programmatic advertising is everything. Despite being a relatively new tool for digital advertisers, it has increased in popularity rapidly due to the improved results advertisers can get from hyper targeting and modifying bids in real time without the need for manual involvement. Despite the dependency on programmatic […]