THE EVOLUTION OF PROGRAMMATIC BUYING
- Programmatic Buying is the biggest buzzword in the online advertising industry. And yeah, you can nod your head and pretend like you understand what it means. Or, you can read The Beginner’s Guide to the Evolution of Programmatic Buying and be confident that the next time the topic arises in conversation, you’ll know exactly what’s going on.
This guide will show you how programmatic media buying evolved from the traditional methods of media buying. You’ll learn about the key players that are imperative for the existence of programmatic buying and the role and functionality of each one. After you finish this guide, you’ll be able to understand:
* Why traditional media buying wasn’t living up to its expectations
* The core and functionality of the Demand-Side Platform and Data Management Platform
* The role of the Supply-Side Platform
* What an Ad Exchange is, what it does, and how it differs from the Ad Network
This is the only guide you’ll ever need to read to understand the fundamentals of Programmatic Buying. Enjoy!