ad exchange

The Evolution of Programmatic Buying: Ad Exchanges

If you remember from the first article, I touched on what an ad exchange is and how ...
Read More
ssp

The Evolution of Programmatic Buying: SSPs

If you haven’t already taken a look at the first two blogs in this series, I would ...
Read More
DMP

The Evolution of Programmatic Buying: The DSPs and DMPs

The Core and Functionality of the DSP and DMP Okay, so we’ve established the very basic components ...
Read More
evolution

The Media Buyers Guide to the Evolution of Programmatic Buying

This is the first in a series that will take an in-depth look at Programmatic Buying, starting ...
Read More
programmatic

Why I’m Obsessed with Programmatic Buying

Programmatic Buying and I didn’t have love at first sight. In fact, it wasn’t even close. The ...
Read More
ad viewability

Ad Viewability: Why You Can’t Ignore It

In the past few years, statistics about display advertising have been a hot topic. Why? Because the ...
Read More
displayads

Display Ads Not Converting? Blame Your Creatives

With online display advertising spend predicted to reach $37.6 billion by 2019, there’s not a lot of ...
Read More
seller

Marketing Intelligence: The Key for Sellers

Yahoo’s retirement of Right Media Exchange caused a lot of havoc for its now former clients, as publishers lost access ...
Read More
buyers

Marketing Intelligence: The Key for Media Buyers

Yahoo’s retirement of Right Media Exchange caused a lot of havoc for its now former clients, as advertisers and ...
Read More