The Evolution of Programmatic Buying: RTB

Finally! After torturing all of you for so long, the time has come to discuss what you ...
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ad exchange

The Evolution of Programmatic Buying: Ad Exchanges

If you remember from the first article, I touched on what an ad exchange is and how ...
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The Evolution of Programmatic Buying: SSPs

If you haven’t already taken a look at the first two blogs in this series, I would ...
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The Evolution of Programmatic Buying: The DSPs and DMPs

The Core and Functionality of the DSP and DMP Okay, so we’ve established the very basic components ...
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The Evolution of Programmatic Buying

This is the first in a series that will take an in-depth look at Programmatic Buying, starting ...
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Why I’m Obsessed with Programmatic Buying

Programmatic Buying and I didn’t have love at first sight. In fact, it wasn’t even close. The ...
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ad viewability

Ad Viewability: Why You Can’t Ignore It

In the past few years, statistics about display advertising have been a hot topic. Why? Because the ...
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Display Ads Not Converting? Blame Your Creatives

With online display advertising spend predicted to reach $37.6 billion by 2019, there’s not a lot of ...
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Marketing Intelligence: The Key for Sellers

Yahoo’s retirement of Right Media Exchange caused a lot of havoc for its now former clients, as publishers lost access ...
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