media buying

Why Programmatic Media Buying is the New Secret Ingredient

Programmatic media buying is one of the most exciting things that is happening in the online advertising industry. In fact, according to a recent study done by the IDC, it is believed that programmatic media buying will grow at a rate of 53% per year between 2011 and 2016.[i]

 Why?

Because the traditional way that media buying is done is no longer relevant in today’s largely traffic world. There are so many sites, so many traffic sources, so many competitors, so many campaigns running- it’s impossible to keep track of them all. In fact, media buyers really don’t have the choice of continuing in their traditional display advertising methods. They MUST learn and adapt programmatic media buying into their everyday media buying strategies. Read more

target audience

Target Marketing Strategies: You are doing it wrong!

Okay. So you’ve come up with a brilliant idea for a product or service and now you’re ready to start marketing it. But before you even begin to jot down the first bullet point for your strategy, you need to nail down who you’re selling to; and this means creating the perfect target marketing strategy.

Understanding your target market and developing a strategy for it is probably one of the most important and impactful things you can do to create brand awareness, increase your leads, and increase your likelihood of sales. Why? Because by understanding who it is you’re targeting you will be able to understand how your marketing strategy and customer service tactics should unfold. Read more

Increase App Downloads

Increase App Downloads: How To

Ok. So you’ve got this great idea for an app. And you’ve got some people with money to back you up. You’ve built a team of developers, designers, marketers, and one heck of a product team. You’ve followed all the protocols and regulations of Android and iOS and you’re ready to launch. But there is one thing holding you back. And that’s trying to figure how you can get someone to do an app download on your app in a world where there are 1.35 Million apps on the Android store and 1.3 Million apps on the iOS store. And I don’t blame you for being nervous; those are some pretty intimidating numbers!

But the thing is that there are more than just a few apps that have managed to make it BIG. And that means it’s not impossible and that you have a chance of accomplishing the same with your app. Read more

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Like Likes, Love Leads

Social Media. These two words seem to be relatively self-explanatory: a media outlet that allows for social interaction. But, as we all know, it’s really so much more.

The year is 2004. A young Harvard student launches a website that would eventually change the world – but he had no idea at the time. Fast-forward 10 years, and we live in a completely different place. The website he launched has morphed into a social network that is utilized by over one billion people worldwide. Read more

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Why Marketing Intelligence is the Key to the Agency’s Success

In today’s digital world, brands are expecting more than ever from their Agencies. They expect not only for ideas and concepts for creatives and campaigns, but also digital marketing strategies that evolve around programmatic buying and to ALWAYS be one step ahead of them. This means knowing what is happening in the industry before the brands themselves do and is in regards to all aspects of the industry, including business and technological solutions.

However, there is a solution.

With Marketing Intelligence and the right Marketing Intelligence tools, Agencies can overcome any obstacle standing in the way of giving the best and most well rounded results to their clients.

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Part 1: The Integration of Marketing Intelligence Tools

This is part 1 in 5 part series on how you can integrate different marketing intelligence tools to gain the best insights possible.

There are tons of Marketing Intelligence tools out there, but are you really utilizing them to the fullest? I’m talking about really understanding the insights you gain from the platforms and being able to approach them from different perspectives. This blog is part 1 in a 5 part series that will show you exactly how you can gain an overview of your ecosystem and a better understanding of your insights.

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competitive-intelligence-marketing

What is Competitive Intelligence in Marketing?

Maybe you’ve heard the phrase “competitive intelligence” thrown around and wondered what exactly it meant. Competitive intelligence is simple: it’s the process of collecting data about your environment so you can make the best educated business decisions. The data you collect becomes intelligence you harbor to gain a competitive edge.

However, there is much more to competitive intelligence in marketing than this – there are plenty of theories and ways of gathering intelligence. Here’s a guide to help you understand competitive intelligence and why it’s important to your marketing efforts.

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ad-exchanges-vs-ad-networks

Ad Exchanges Vs. Ad Networks

We’re here to help you navigate the often confusing world of advertising. The current online display ad marketplace is significantly more fragmented and complex compared to the advertising marketplaces of the past. When ads are available on a global scale in a marketplace as big as the internet, mechanisms must come into place to help simplify it for buyers and sellers. Thus, the invention of ad networks and ad exchanges came to be. So what are ad networks and ad exchanges anyway?

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ad-injections-101

Ad Injections 101

Have you ever downloaded a file off the internet? You know what I’m talking about. When you have the “run” and “install” pop-ups and the 5 million page terms and conditions that none of us EVER read.[1] Well… if you’re downloading these kind of apps on your work computer and then doing QA or checking geo-targeted ads and content, then you may be giving completely inaccurate information to your clients. No. You are definitely giving completely inaccurate information to your clients.

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