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How to do a Competitive Analysis

I promise you that no matter what industry you’re in, everyone has one thing in common. You all have competitors. Now, what does this mean for you? It means that you have to do a whole lot more work to be better than your competitors, but it also mean that you can use your competitors to your own advantage. Read more

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Export Any Banner or Visual Creative Your Competitors Are Using – NEW

We’ve been waiting for it. You’ve been waiting for it. And now the time has come.

We invite you to try out our all new feature which allows you to export your favorite creatives from any entity you’re interested in!

So, what does this feature include?

  • List of creatives per publisher
  • List of creatives per advertiser
  • List of creatives per campaign

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Demand Side Platform for Dummies

What is DSP?

A Demand-Side-Platform (DSP) is a software interface that allows buyers and advertisers to purchase auction-based online advertising; mobile ads, video, and displays through different digital ad exchanges more efficiently. The DSP enables advertisers to manage and optimize online ads for web publishers to buy. This trading system ensures the advertiser the best price, the best placements, and it’s all done in real-time.

Using a DSP allows media buyers to access third party data to accurately target specific demographics, for example, industry, geo-location, job title, or company size. A DSP may stand alone such as major ad networks like Yahoo! and Google, or the DSP may be one arm of a larger company. Read more

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Why Programmatic Media Buying is the New Secret Ingredient

Programmatic media buying is one of the most exciting things that is happening in the online advertising industry. In fact, according to a recent study done by the IDC, it is believed that programmatic media buying will grow at a rate of 53% per year between 2011 and 2016.[i]

 Why?

Because the traditional way that media buying is done is no longer relevant in today’s largely traffic world. There are so many sites, so many traffic sources, so many competitors, so many campaigns running- it’s impossible to keep track of them all. In fact, media buyers really don’t have the choice of continuing in their traditional display advertising methods. They MUST learn and adapt programmatic media buying into their everyday media buying strategies. Read more

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Target Marketing Strategies: You are doing it wrong!

Okay. So you’ve come up with a brilliant idea for a product or service and now you’re ready to start marketing it. But before you even begin to jot down the first bullet point for your strategy, you need to nail down who you’re selling to; and this means creating the perfect target marketing strategy.

Understanding your target market and developing a strategy for it is probably one of the most important and impactful things you can do to create brand awareness, increase your leads, and increase your likelihood of sales. Why? Because by understanding who it is you’re targeting you will be able to understand how your marketing strategy and customer service tactics should unfold. Read more

Increase App Downloads

Increase App Downloads: How To

Ok. So you’ve got this great idea for an app. And you’ve got some people with money to back you up. You’ve built a team of developers, designers, marketers, and one heck of a product team. You’ve followed all the protocols and regulations of Android and iOS and you’re ready to launch. But there is one thing holding you back. And that’s trying to figure how you can get someone to do an app download on your app in a world where there are 1.35 Million apps on the Android store and 1.3 Million apps on the iOS store. And I don’t blame you for being nervous; those are some pretty intimidating numbers!

But the thing is that there are more than just a few apps that have managed to make it BIG. And that means it’s not impossible and that you have a chance of accomplishing the same with your app. Read more

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Like Likes, Love Leads

Social Media. These two words seem to be relatively self-explanatory: a media outlet that allows for social interaction. But, as we all know, it’s really so much more.

The year is 2004. A young Harvard student launches a website that would eventually change the world – but he had no idea at the time. Fast-forward 10 years, and we live in a completely different place. The website he launched has morphed into a social network that is utilized by over one billion people worldwide. Read more

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Why Marketing Intelligence is the Key to the Agency’s Success

In today’s digital world, brands are expecting more than ever from their Agencies. They expect not only for ideas and concepts for creatives and campaigns, but also digital marketing strategies that evolve around programmatic buying and to ALWAYS be one step ahead of them. This means knowing what is happening in the industry before the brands themselves do and is in regards to all aspects of the industry, including business and technological solutions.

However, there is a solution.

With Marketing Intelligence and the right Marketing Intelligence tools, Agencies can overcome any obstacle standing in the way of giving the best and most well rounded results to their clients.

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Part 1: The Integration of Marketing Intelligence Tools

This is part 1 in 5 part series on how you can integrate different marketing intelligence tools to gain the best insights possible.

There are tons of Marketing Intelligence tools out there, but are you really utilizing them to the fullest? I’m talking about really understanding the insights you gain from the platforms and being able to approach them from different perspectives. This blog is part 1 in a 5 part series that will show you exactly how you can gain an overview of your ecosystem and a better understanding of your insights.

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What is Competitive Intelligence in Marketing?

Maybe you’ve heard the phrase “competitive intelligence” thrown around and wondered what exactly it meant. Competitive intelligence is simple: it’s the process of collecting data about your environment so you can make the best educated business decisions. The data you collect becomes intelligence you harbor to gain a competitive edge.

However, there is much more to competitive intelligence in marketing than this – there are plenty of theories and ways of gathering intelligence. Here’s a guide to help you understand competitive intelligence and why it’s important to your marketing efforts.

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