What is Competitive Intelligence in Marketing?

Maybe you’ve heard the phrase “competitive intelligence” thrown around and wondered what exactly it meant. Competitive intelligence is simple: it’s the process of collecting data about your environment so you can make the best educated business decisions. The data you collect becomes intelligence you harbor to gain a competitive edge.

However, there is much more to competitive intelligence in marketing than this – there are plenty of theories and ways of gathering intelligence. Here’s a guide to help you understand competitive intelligence and why it’s important to your marketing efforts.

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Ad Exchanges Vs. Ad Networks

We’re here to help you navigate the often confusing world of advertising. The current online display ad marketplace is significantly more fragmented and complex compared to the advertising marketplaces of the past. When ads are available on a global scale in a marketplace as big as the internet, mechanisms must come into place to help simplify it for buyers and sellers. Thus, the invention of ad networks and ad exchanges came to be. So what are ad networks and ad exchanges anyway?

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Ad Injections 101

Have you ever downloaded a file off the internet? You know what I’m talking about. When you have the “run” and “install” pop-ups and the 5 million page terms and conditions that none of us EVER read.[1] Well… if you’re downloading these kind of apps on your work computer and then doing QA or checking geo-targeted ads and content, then you may be giving completely inaccurate information to your clients. No. You are definitely giving completely inaccurate information to your clients.

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New Feature: Customized Insights Reports

Many of you have shown an interest in having us generate special competitive and ad-intelligence reports spanning on specific verticals, competitors, and categories.

Now, you can find out the top publishers your competitors are working with, uncover their campaign strategies, discover the strategies behind the top 5 or even 100 leading companies in your industry, and much more!

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Real time bidding for dummies

Real Time Bidding For Dummies

Since 2002, when Real-time Bidding (RTB) came into existence, the online advertising industry has been revolutionized. Unlike traditional online display advertising, which proved too inefficient and costly (for all players in the field), Real time bidding shows the right ads to the right people at the right time. The real problem in regards to the traditional methods were that advertisers were using a CPM model to buy their impressions; which means you are buying a bulk of impressions for the same price per unit, even though each impression has a different value. For publishers, this was inefficient because they were unable to sell up to 70% of their inventory, and the inventory that they did sell was sold for way below the market value.

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What is a good behavioral marketing strategy?

Behavioral marketing is using customer behaviors to shape your marketing plan in a way that is most effective based on those behaviors – and ultimately increases profit.

There are two types of behavioral targeting, network and onsite. Network behavioral targeting builds a general demographic and profile of targeted users. This is like placing an ad for cat food in Cat Fancy. Onsite behavioral targeting tracks user behaviors and interactions with your website or product and then customizes interactions with them. This is like choosing which ads will be displayed to customers based on how they interacted with your business and who they are.

A good behavior marketing strategy has three key elements – extensive data acquisition, data tracking, and segmentation in relation to conversion goals. Tapping into the power of behavioral marketing can give your business a staggering boost to your marketing results.

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Why choosing the wrong proxy server could cost you your job!

Alright, let’s get something straight.

Think you’re getting a good deal when you’re using that “free” proxy server? (Note: that was sarcasm) Let me tell you something. For a proxy to provide unblocked internet access, a server needs a ton of bandwith to send information back and forth to the user. The thing is that bandwith costs a lot of money (and I mean A LOT)—and they need A LOT of bandwith. Plus, they need to hire maintenance, security, operations, and so forth. So why would they be spending all this money to create a FREE service? Because it’s not free. Read more


What is Media Intelligence and How Can it Improve Your Marketing?

Media intelligence is a set of tools that can reveal information about how your customers, your competitors, media publishers, and ad networks interact. It’s a lot of data crunched by intelligent software to bring you information to help reduce marketing costs, improve marketing results, and expand your business in new directions.

Developing media intelligence is something best left for the experts who can wrangle big data, aggregate data from different sources, develop algorithms, and monitor the entire market to gain knowledge that you can put to work in reducing costs and increasing profits. It could take years for the average person to come up with the information media intelligence firms have discovered.

In this article today, we’re going to look at media intelligence for marketers two key elements of media intelligence: traffic and competitor research. Read more