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Automotive Mobile Web Industry Report

Is mobile advertisement changing the way we buy cars? Perhaps. In 2015, the automotive industry reestablished its ...
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Binary Display Industry Report

As binary industry ad spend continues to rise in the upcoming years, it is imperative that Financial ...
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Financial Display Industry Report

By the beginning of 2016, the U.S. financial industry will have spent $7.19 billion on digital advertising, ...
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Why Online Video Advertising is so DAMN Effective: Introduction

When Bulova ran the world’s first video ad on NBC on July 1, 1941 for a total ...
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Increase Conversions with Your CTA

CTA is basically the only acronym you need to know where conversion is concerned (ok not really, ...
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Political Advertising: A little out of control?

The world of digital advertising has changed dramatically since the 2008 elections and with the latest elections ...
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flash

Here lies Adobe Flash; Born 1996 – Died 2016

Dear Flash, We’ve had a great run. When Jonathan Gay created you in the mid 1990’s, you probably ...
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oh louis

The Programmatic Revolution: How Programmatic Made the World Flat

  When digital advertising first appeared, the media buying and selling ecosystem was very different than the one ...
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transparency

Transparency in Programmatic – Do we need it?

Programmatic buying: you’ve heard the term, you know its trendy, but you don’t know what it is, ...
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