So what’s the big deal about mobile? Like almost anything that gives us pleasure, it’s the instant gratification aspect of it that gets us. With just one click we can order movie tickets, check the weather, check our email, our Facebook… you get the point.
But what’s the one thing that really irks us when we’re trying to get stuff done on our phone? Let’s all say it together:
“WHEN THE PAGE TAKES TOO LONG TO LOAD!”
If your page takes a long time to load, your customers will get frustrated and impatient and change sites without even thinking twice. Ooops! There goes any potential revenue! Think we’re exaggerating? Think again.
We decided to see how strong the relationship (and if there even was) was between the time it takes a mobile site to load and the revenue from the corresponding e-commerce site.
You may be saying to yourself, “yeah, yeah, I get it. But HOW can I find these relationships without just making blank assumptions?”
The answer is simple. A regression analysis.