advertising trends

Top Digital Advertising Trends for 2017

It’s that time of the year again! Xmas and New Year Holidays are over and new 2017 ...
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advertising channels

Not all Advertising Channels are Equal for Digital Advertisers

As a digital advertiser, you surely spend a great deal of time, energy and money on digital ...
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obstacles programmatic

The Evolution of Programmatic Buying: Top Obstacles in Programmatic Advertising

In today’s day and age, it seems that programmatic advertising is everything. Despite being a relatively new ...
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Christmas brand identity

Three Tips To Keep Brand Identity Among Holiday Frenzy

Part of your efforts as a digital marketer are to uphold the brand identity guidelines of your ...
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programmatic buying

The Evolution of Programmatic buying: Understanding the Difference Between 1st, 2nd and 3rd Party Data

As a digital advertiser looking to improve campaigns and maximize effectiveness of ad networks, you probably spend ...
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artificial intelligence

The AI Wars | From Mobile to our Home

With so many AI Assistants out there, companies focus less on technological superiority and more on product ...
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rtb programmatic

The Evolution of Programmatic Buying: RTB vs Programmatic Direct

Technology and marketing terms can get a little confusing sometimes. With all of the programs and tools ...
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black Friday advertising

Why Black Friday Advertising Starts On A Wednesday

Every year around the Fall and Winter holidays, our minds turn onto shopping mode. With so many ...
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brand adaption

Same Product, Different Campaign: How Brands Adapt to Suit Different Mediums

Today’s world is centered around globalization and easy communication which transcends locational boundaries which once seemed out ...
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