Maximizing Your Email Marketing Reach

shutterstock_132418754Email marketing allows you to target your audience precisely and address your readers on a personal level. Additionally, being able to track how many people opened your email, how many people clicked a link in your email, how many people complained that your email was spam and unsubscribed and, of course, whether your email even made it into your recipient’s inbox., allows you to get real-time feedback on what is working and not working with your email campaigns, saving you time, money, and effort.

Today’s blog will be the first in a series of how to perfect your email marketing strategy. Together, we’ll be able to improve our email marketing campaigns to make them as effective as possible.

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Real-Time Bidding- What is it and why should I care?

shutterstock_204234433The problem with traditional display advertising is that it has become an inefficient and costly process, both for advertisers and publishers. Publishers aren’t able to sell most of their inventory (about 70%) and the inventory they do sell is sold for way too low a cost. Advertisers on the other hand, are also losing money through CPM deals as not every impression is made equal. Different impressions have different values and many times “advertisers lose by not generating a good ROI on their display marketing budgets primarily because the impressions are not targeted and majority of impressions are delivered to visitors who do not match the target profile of the advertiser, not to mention lost impressions which aren’t visible to users while being served below the fold or in rarely visited pages on the publisher site.”[1]

So what’s the solution? Real-Time Bidding (RTB)

Real-Time Bidding is an automated advertising process which lets publishers sell ad impressions through an ad exchange or DSP platforms. Each impression is sold individually to an advertiser as it becomes available, all in real time. In addition to being supplied with user data, the advertiser can make a bid per impression which improves ad targeting and allows for a more efficient and effective advertising campaign.

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Using Media Intelligence to Optimize Your ROI

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Don’t spend more – spend smart

Marketeers are always looking for ways to cut back on their spend. The amount of time and money it takes to plan an effective campaign is enormous. You must go through tons of planning, a/b testing and failures to even find out something as simple as who your real target audience is.

At the end, the longer you plan, the longer you’re not in the right marketplace and that means that you’re losing potential revenue, someone could introduce a similar idea before you do, and you can fall out of step.

So why do advertisers continuously spend tons of resources planning every single move and strategy from scratch when they could be building off the success of their competitors and avoiding their failed initiatives?

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Forget everything you know about beating the competition

shutterstock_130097864Different is where the money is. 

In the advertising industry, one of the most fundamental objectives in all businesses is beating your competition. To do this, you must devote an incredible amount of time and energy in understanding who your competitor is, where they are advertising, who their target audience is and pretty much understand every single move your competitor is making at all times.

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