black Friday advertising

Why Black Friday Advertising Starts On A Wednesday

Every year around the Fall and Winter holidays, our minds turn onto shopping mode. With so many ...
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brand adaption

Same Product, Different Campaign: How Brands Adapt to Suit Different Mediums

Today’s world is centered around globalization and easy communication which transcends locational boundaries which once seemed out ...
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early bird advertising

How Brands Promote Seasonal Sales

Seasonal sales generate some of the biggest revenue seasons of the year for the majority of sales-focused ...
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dog usa elections

How Digital Media is Impacting the Elections

Once upon a time, presidential campaigning was simple in terms of advertising. In order to communicate their ...
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online advertising

How Does Winter Weather Impact Online Advertising

Rain, rain, go away, come again another day… That’s usually how the saying goes…and for the most ...
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holiday advertising

Christmas in October? Why Holiday Advertising Starts Earlier Each Year

There’s a certain feeling of warmth and excitement when you start to see the holiday spirit popping ...
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kaboompics-com_iphone-6-plus-notebook-pencils-and-laptop-on-the-desk

Desktop Isn’t Dead! Reasons Why Desktop Advertising is Still Important in a Mobile-First World

As of late, one of the most noticeable trends in digital marketing is the shift in focus ...
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understanding-program-advertising

Understanding Programmatic Advertising

Technology is growing in a revolutionary rate. Advertising, in an effort to stay with the times, is ...
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back-to-school-campaign

Is Every Campaign a Back-To-School Campaign?

Does it seem like every campaign lately is a back to school campaign? You’re not imagining it ...
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