customer experience

Digital Marketing in 2015: Defining the Customer’s Experience

Customers are the number one driving force behind the changes that are occurring in today’s digital marketing ...
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challenges

The Evolution of Programmatic Buying: The Challenges

Everything in life has a yin and yang, and this includes programmatic. Yes, programmatic has made some ...
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mobile advertising

The Evolution of Programmatic Buying: The Mobile Industry

There is no way I couldn't include a chapter about what’s going on in the mobile world ...
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programmatic direct

The Evolution of Programmatic Buying: Programmatic Direct

In the last blog, we covered real-time bidding (RTB) and what programmatic buying is. In today’s blog, ...
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RTB

The Evolution of Programmatic Buying: RTB

Finally! After torturing all of you for so long, the time has come to discuss what you ...
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ad exchange

The Evolution of Programmatic Buying: Ad Exchanges

If you remember from the first article, I touched on what an ad exchange is and how ...
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ssp

The Evolution of Programmatic Buying: SSPs

If you haven’t already taken a look at the first two blogs in this series, I would ...
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DMP

The Evolution of Programmatic Buying: The DSPs and DMPs

The Core and Functionality of the DSP and DMP Okay, so we’ve established the very basic components ...
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evolution

The Evolution of Programmatic Buying

This is the first in a series that will take an in-depth look at Programmatic Buying, starting ...
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