ADCLARITY TRANSFORMS DIGITAL ADVERTISING STRATEGY OF MULTI-BILLION DOLLAR CONSTRUCTION COMPANY
Prior to using AdClarity, our client was facing several points of frustration:
* Their competitive intelligence process was a very manual and tedious process
* They were spending a lot of money on ad placements that did not fit their demographics
* They had no way of seeing what their competitors were doing in terms of new campaigns, new display ads, new publishers, and new offerings
The Move to Marketing Intelligence
This client moved to AdClarity because they believed this tool would help them be more efficient, save money, create better results, and be more competitive.
In fact, it did all this and more.
With AdClarity, this client was able to perform competitive intelligence in a timely and efficient manner. They were able to uncover their competitors’ marketing strategies: which publishers they were advertising on, which campaigns they were running, what their creatives looked like, what offerings they were providing, and much more.
Through this competitive intelligence, our client was able to build off of their competitors’ successes and avoid their failures. They saved time and money on A/B testing and ineffective campaigns.
With AdClarity’s email alerts, the client was now being notified every time their competitor launched a new campaign, advertised on a new site, or when a publisher they were interested in started using a new advertiser.
In one specific case, a heavy equipment publisher that the client was extremely interested in started working with a new advertiser. After the client got notified about this, they were able to delve into the marketing strategy of this new advertiser and see where else they were publishing their ads. The client then used these new sites to extend their own reach and grow their target audience.
* Improve their digital marketing strategy
* Increase their click-through-rates
* Lower their cost-per-acquisition
* Extend their reach to new target audiences
* Target their ads at their exact audiences
* Gain competitive intelligence
* Be updated about any changes in the ecosystem