June’s Dashboard of the Month is focused on new developments and interface modifications providing a clear high-level data view.
The new interface allows end users to go over the most relevant data points by scrolling down. To check out the new interface click here
Additionally, we created the Media Intensity metric – a sophisticated algorithm that defines a brand’s digital intensity and allows to present overall intensity across display and mobile activity. On top of that, we have added a new layer of Automated Actionable Insights in aspects of engagement opportunities with publishers and performance relative to the competitive benchmark.
First Development | New Interface
The benefits of our current dashboards are that each one answers a specific use-case or marketing challenge. Unlike most of our dashboards, the new interface provides a cross-category bird’s eye view on the industry by using big data insights.
By scrolling down, you can view the international activity and numbers, and then analyze share-of-voice, number of publishers, product focus, and top creatives analysis. Since the dashboard is modular, we can customize the relevant chart per a client’s request.
Second Development | Media Intensity Metric
Media intensity is based on the fact digital ad impressions and ad spend are prone to many miscalculations that misrepresent the real picture. Instead of succumbing to prevalent misconceptions, we understand that the most important thing is relativity. In other words, the exact impression number is not important, but rather the ability to compare digital activity based on a currency derived from a consistent methodology.
For that purpose, we created the Media Intensity metric. It is an equivalent for ad impressions since it considers many crucial parameters such as ad placement, ad type and size, URL depth, publisher traffic, programmatic/direct activity, channel importance and more.
By using Media Intensity, we offer a solid base upon which a client can compare its activity to that of relevant competitors. Furthermore, our clients can even view the most accurate competitors’ ad spend and impression data by using Media Intensity, without revealing any real data with us.
How is it possible? We educate our clients to build their own data set so they could join it with our media intensity data set. In this process, impressions and ad spend numbers are matched to competitors’ similar activity. Finally, our clients receive a data set which in turn transforms automatically to confidential ad spend and impressions report.
Third Development | Automated Actionable Insights
It is no secret that there’s always a leap between data, insights, and actions. Having the right data doesn’t necessarily results in deducing the best insights, and even when you have impactful insights, it is not always clear how to implement changes to support them.
For that reason, we created the Automated Actionable Insights. With big-data analysis, AdClarity can emphasize what are your opportunities, and what is needed to compare or outperform the benchmark. All insights are available when viewing the dashboard, so you are also able either to take actions from our recommendations or to interpret the data yourself. Here are two examples for actionable insights:
- Engagement opportunities – Based on competition popularity and competitors’ diversity for a publisher, AdClarity illuminates relevant publishers to engage with.
- Publisher Category Performance – AdClarity identifies what is the percentage of each publisher category out of the competitor’s overall activity and then compares it to the category benchmark.
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