Check out some of the most common questions our clients ask us before, during, and after the sales process. If you don’t see your question, contact us and we’ll get back to you immediately with an answer.
In short, can you summarize what AdClarity is?
AdClarity is a media intelligence tool for anyone who works in the online advertising industry. Regardless if you are an Advertiser, Agency, Publisher, or Ad Network, AdClarity can provide you with the actionable insights you need to create the best possible online media campaigns for you or your clients.
By uncovering your competitors’ online media strategies, you can discover new traffic sources or publishers to work with, see which traffic sources are most successful, see what the best creatives, landing pages, offerings, and campaigns are, and extend your own reach by discovering untapped markets and audiences, growing your own client base, and increasing brand awareness.
How does the technology behind AdClarity work?
We collect, process, analyze, and aggregate advertising data, monitoring it through various data transition points. To find out more about our technology, please contact us or visit the technology page on our website.
Can I export the creatives?
Yes, you can export the creative of any campaign, publisher, or advertiser you are interested in to have immediate access to it for your own design team.
Do you provide some sort of report that can summarize everything I need?
Yes, we offer the AdClarity Dashboards, which come in a variety of packages. The AdClarity Dashboards is an incredible service as it provides you with all the information you need on a silver platter. Find out the top entities, get a comparison report, and much more.
Can you track CPC, PPC, CPL, PPS, CPA and Google Search?
AdClarity doesn’t provide tracking for CPC, PPC, CPL, PPS, CPA or Google Search but rather tracks traffic sources, campaigns, creatives, and eCPM.
Can you detect FaceBook ads, other social platforms, and AdRoll?
Our system detects campaigns that are displayed on publisher sites. Solutions for AdRoll and social are in our immediate future.
We do support Facebook landing pages and can detect the Advertiser in these cases.
Do you support Native Advertising?
Native is on our imminent roadmap and is expected to be completed by the end of Q1/2018.
How do you determine which publishers to track?
AdClarity’s mapping team goes into all main verticals and chooses the top sites considering the number of campaigns and traffic. In addition, AdClarity clients can upload any publisher that is not visible and add them to their searches.
How do you estimate impressions?
We consider the traffic numbers of a publisher (Monthly Visitors, Est. Page Views), and the number of creative placements, through which we calculate total estimated impressions per publishers. Those are divided amongst the creatives and campaigns we detect according to their SOV.
What does the SOV mean?
The Share of Voice is the statistical share of each entity amongst all detected entities of its type (or a pre-selected subset).
What are your unique data points?
In addition to all standard data points, AdClarity can detect Pre/Mid/Post-roll Videos, X/Y Position, and Transaction Method (Programmatic Vs. Direct).
Complete info can be found in our Coverage & Data Points document.
How often do you track publisher sites in each country?
Our standard SLA is divided to two publisher tiers – Top Tier and Longtail.
We visit each of them several times a day on a daily basis, the difference is the daily intensity and the refresh rate of the publisher’s URLs. We update the data every 24 hours.
Higher SLA can be discussed and priced accordingly update the data every 24-48 hours.
What countries does AdClarity cover?
AdClarity currently covers 21 country and are always working on adding more.
- US (53 DMAs as well as national level)
Which channels do you cover?
We cover Desktop Display, Mobile Display, Desktop Video, Mobile Video, Android In-App and iOS In-App.
Can I add new advertisers and mediators? If so, what is the time frame?
Clients can easily add any publisher they want in one click of a button. The average time to see results can be in just a few days. In addition, our technology and smart agents do allow for us to add advertisers and mediators based on the client’s needs and desires. Time estimates are dependent on each specific entity.
Do you offer extensive training for AdClarity?
Yes! We pride ourselves on our customer service and our commitment to our clients. We ensure that each department knows the best way to utilize AdClarity for their specific needs.
Are there industry-specific verticals in which AdClarity is more useful?
Yes! Automotive, Travel, Finance and Telco are our top verticals. In any manner, our publisher’s list can be edited to reflect our clients’ needs and uncover industry-specific advertisers.
What is the time commitment for the AdClarity service?
There are several packages that are available and can be tailor fit to the client’s needs. Packages can range from a monthly commitment to annual commitments.
Do you sell traffic?
AdClarity does not sell traffic as it is not a buying platform.