Email marketing allows you to target your audience precisely and address your readers on a personal level. Additionally, being able to track how many people opened your email, how many people clicked a link in your email, how many people complained that your email was spam and unsubscribed and, of course, whether your email even made it into your recipient’s inbox, allows you to get real-time feedback on what is working and not working with your email campaigns, saving you time, money, and effort.
Today’s blog will be the first in a series of how to perfect your email marketing strategy. Together, we’ll be able to improve our email marketing campaigns to make them as effective as possible.
Ready? Let’s begin.
One of the primary actions you have to do prior to even beginning your email campaign is to define who your target audience is. Most likely, your company will already have a database of relevant contacts or prospects that fit in the description of your potential client.
But what next?
So, you’ve sent out your email to your limited contact list. Now what? There are still tons of people out there who are potential targets for your email campaign. But how do you find them? And how do you get to them?
Distributing your email campaigns
When you’re distributing your email campaigns and you’ve reached the limits of your own contact database, reaching out to leading publishers and acquiring their media kit is exactly what you need to do.
Let’s say you work at Gillette and you need to send out an email to all men who are interested in hygiene and cosmetics. The first thing you do is log onto AdClarity and search your industry’s main influencers, such as Rolex, who target the same audience as you. On Rolex’s AdClarity profile, you’ll easily discover which of these publishers or websites you should reach out to.
Here’s a snippet of what Rolex’s profile page looks like on AdClarity. You can go ahead and look at these sites to see how relevant they are to your product and campaign. If applicable, reach out to them and launch your email campaign on their contact list. It’s as simple as that!
AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.