There’s a certain feeling of warmth and excitement when you start to see the holiday spirit popping up all around you. It’s that feeling that takes you back to when you were a kid, overwhelmed with Christmas cheer. Holiday advertising can only mean one thing – Christmas is around the corner!
But wait…Christmas in October?
Over the years, advertising for the holidays have slowly started to show up both in stores and online earlier and earlier in an effect some people like to call the “Christmas Creep.” While everybody likes to poke fun at Christmas themed competitive advertising and sales before Halloween has even come and passed, the reality is that the public doesn’t mind the early Holiday spirit. In fact, it has many advantages!
The holiday season is, for many companies and stores, the biggest money-making time period in sales for the entire year. This time period, however, is not limited to November and December as most people might think. While sales certainly do peak after Thanksgiving with Black Friday and throughout the month of December, a large majority of shoppers begin planning their holiday purchases way earlier than the winter months so that they can budget properly and shop for the best possible gifts. Some shoppers even begin their purchases as early as October so to beat the rush, for example with highly sought after gifts trending in the shopper market. Other shoppers also prefer to shop early so to allow themselves the time and comfort of setting up payment plans to budget their purchases.
When it comes down to it, whether or not shoppers are making the purchases early, holiday shopping becomes a focus for shoppers early on. For that reason, it is highly recommended for companies to turn on their digital marketing game for the holiday season early and watch competitor marketing to stay in the lead with their own competitive advertising. Before anything even hits the stores, companies want to make sure that their products are on the shopping list of the early Christmas planners! Next time you’re looking around and you notice a Christmas advertising next to a Halloween advertising, consider the effect. Most chances are, the competitive display will stay in your mind and even influence your shopping decisions!
So go on, digital advertisers! Get an early start to your holiday cheer!