4 Mistakes to Avoid in Digital Media Buying
z American Express, one of the largest brands in the world, has
recently announced that it plans to shift 100% of its online ad
budget to buying ads automatically (AKA Programmatic Buying)
hoping to use technology to buy ads from now on, as opposed to
using people for sending insertion orders to publishers .
Clearly, when it comes to the big players, digital media buying is
quite effective. But is this true for the SMB’s just as much as for the
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