Do You Do It (Right)?
5 Reasons to Do Competitive Intelligence in Advertising
Jack Welch said it best: “If you don’t have a competitive advantage, don’t compete!” In today’s fiercely competitive marketplaces, very few companies are without competitors. In fact, competition is healthy for business. It helps us strive to be the best, produce the greatest, advertise the smartest, and proft the most. Another great man, Aristophanes, understood the principles of competitive intelligence 2,500 years ago when he pronounced: “The wise learn many things from their enemies.” Download this complimentary white paper and see how competitive intelligence can leverage your business efforts.