Entries by alon

Dashboard of the Month | New Interface

June’s Dashboard of the Month is focused on new developments and interface modifications providing a clear high-level data view. The new interface allows end users to go over the most relevant data points by scrolling down. To check out the new interface click here  Additionally, we created the Media Intensity metric – a sophisticated algorithm […]

What is the Difference between HBO and Netflix’s Digital Strategy?

For Content Providers, spring and summer are often considered to be the seasons of new seasons. They are an omen for mega TV productions to emerge or return: AMC’s Better Call Saul and FX’s Fargo have initiated their third season in April. the fifth season of Netflix’s House of Cards was released on the verge of June. HBO’s acclaimed Game […]

Plan your Next Big Vacation with AdClarity’s Big Data Insights

What are the hottest destinations for travelers who live in… Find out which destinations are massively promoted for travelers across the world. Based on digital activity analysis for Expedia, Booking.com, Hotels.com, Airbnb and Priceline during April-May, 2017. Are you looking for advanced digital insights across different ad channels? Get a 1-on-1 Demo of the AdClarity […]

The Season of Seasons: Top Video Ad Insights from Top OTT Companies | US Market

Season of the big TV Premieres is about to start! After going through video ad campaigns data* of the 5 biggest Internet broadcasters**, we are proud to share with you the most interesting ad insights that we found Breakdown by the most Advertised Genre through Youtube Channels and Other Video Publishers   Most advertised series […]

Dashboard of the Month: A New Generation for Lead Generation

After deploying dozens of successful dashboards for international publishers, we are extremely happy to present our Lead Generation dashboard aimed at increasing revenue for publishers. By combining some basic business principles with AdClarity’s technology, we built modular dashboards that take into consideration the relevant competition and prospects.  The underlying premise is that advertisers are looking […]

4 Interesting Big Data Facts about 2017 Mother’s Day | US Market

Following Mother’s Day celebration, we would like to share with you 4 quick Big Data facts about 2017 Mother’s Day in a world of advertisement (based on Adclarity April Data) 332 different advertisers promote Mother’s Day products 518 different campaigns 41% of them are cross-channel 58% of all campaigns were promotional and accounted for 81% of total impressions. Time to […]

Dashboard of the Month: Detect and React to Digital Campaigns

AdClarity’s New Campaigns Alert dashboard is basically a war-room tool allowing you to view the new digital activity of your competitors in different channels and markets. We also call it a Detect-and-React dashboard, since it helps you in detecting new digital activity, and then deciding the proper course of action. The advantage of TV campaigns […]

The Day Brands Will Follow Adidas and Ditch TV Advertising

In the scenario of brands leaving TV advertising, advertising agencies are expected to change their business model Analysts once surmised that digital advertising would make TV advertising obsolete. Indeed, digital was growing massively over the past 2 decades, and it continues growing by borrowing the TV’s most important feature: Content. The more the digital medium […]

Dashboard of the Month: Video Media Strategy Analysis

AdClarity’s new Dashboard of the Month (DOTM) is focusing on the two main verticals of digital video advertising – publishers with video activity and YouTube. The traffic and quality of YouTube channels and video publishers set the overall cost for media buyers and is often correlated with greater engagement and awareness rates. Since prices differ significantly and are subject […]