Entries by alon

Dashboard of the Month: Competitive Ad Placement Insights

AdClarity’s new Dashboard of the Month (DOTM) holds a big announcement for our clients and prospects: We are collecting ad placement data in more than 18 geographies in desktop and mobile channels, and we make them accessible with an easy-to-use emulator for our end users. The XY Placement dashboard provides media agencies and advertisers a […]

The Transformation of Display Advertising

Not that long ago, Bill Cameron introduced the world to “the growing phenomenon that is the Internet.” While absurd to think about today, the introduction of the Internet and the simplification of connectivity was groundbreaking and not as well received as one would expect. While many industries took the slow route on their journey to […]

Dashboard of the Month: Actionable Insights are in our DMA

Every month, we will present one dashboard that received highly positive feedback from our clients. We believe that sharing dashboards can help marketers facing similar day-to-day challenges. To kick this project off, we choose our new DMA (Designated Market Areas) data dashboard. Recently, we completed the deployment of servers across 53 US DMAs, unfolding a […]

Top Digital Advertising Trends for 2017

It’s that time of the year again! Xmas and New Year Holidays are over  and new 2017 promises to bring many changes to digital advertising world. As a leading digital advertising BI solution, our goal is to help our clients stay ahead of the game – and sometimes that means giving you the tips and […]

Not all Advertising Channels are Equal for Digital Advertisers

As a digital advertiser, you surely spend a great deal of time, energy and money on digital advertising for your brand. Your goal is to get consumers to notice your brand – so how do you do that in the most effective way possible? Know your target audience The first thing you need to do […]

The Evolution of Programmatic Buying: Top Obstacles in Programmatic Advertising

In today’s day and age, it seems that programmatic advertising is everything. Despite being a relatively new tool for digital advertisers, it has increased in popularity rapidly due to the improved results advertisers can get from hyper targeting and modifying bids in real time without the need for manual involvement. Despite the dependency on programmatic […]

The Evolution of Programmatic buying: Understanding the Difference Between 1st, 2nd and 3rd Party Data

As a digital advertiser looking to improve campaigns and maximize effectiveness of ad networks, you probably spend a great deal of time utilizing DSP solutions to help you simplify the ad buying process. Your DSP interacts with a DMP, which is just another acronym for a technological platform that aggregates all the data and tells […]

The AI Wars | From Mobile to our Home

With so many AI Assistants out there, companies focus less on technological superiority and more on product positioning and differentiation. During the past decade, we have witnessed a massive increase in the development of AI technologies. IBM has managed to excel in its AI technology with Watson, the know it-all computer translating vast amounts of […]