Entries by alon

The Evolution of Programmatic Buying: RTB vs Programmatic Direct

Technology and marketing terms can get a little confusing sometimes. With all of the programs and tools out there, it’s easy to lose track of what to use when! In order to have successful marketing and digital advertising, however, we need to understand the lingo. So let’s break it down… What is Programmatic Buying? Programmatic […]

Same Product, Different Campaign: How Brands Adapt to Suit Different Mediums

Today’s world is centered around globalization and easy communication which transcends locational boundaries which once seemed out of reach. We are in touch with markets not only in our direct local communities, but nationwide and even worldwide. The biggest factor that allowed for this growth was the advancement of the internet and the technology platforms […]

How Digital Media is Impacting the Elections

Once upon a time, presidential campaigning was simple in terms of advertising. In order to communicate their platform and views on various issues and gain the vote of the public, candidates would rely on more traditional means of marketing. This included posters, informational leaflets, live speaking events, and with the introduction of the television as […]

How Does Winter Weather Impact Online Advertising

Rain, rain, go away, come again another day… That’s usually how the saying goes…and for the most part, it’s how we all feel! That is, unless you’re a digital marketer! In the past few decades, digital marketing and advertising has developed impressive strategic approaches to tackle competitor marketing and ensure a successful marketing strategy and […]

Christmas in October? Why Holiday Advertising Starts Earlier Each Year

There’s a certain feeling of warmth and excitement when you start to see the holiday spirit popping up all around you. It’s that feeling that takes you back to when you were a kid, overwhelmed with Christmas cheer. Holiday advertising can only mean one thing – Christmas is around the corner! But wait…Christmas in October? […]

Desktop Isn’t Dead! Reasons Why Desktop Advertising is Still Important in a Mobile-First World

As of late, one of the most noticeable trends in digital marketing is the shift in focus from desktop to mobile. Advertising trends have adapted to an increasingly tech-savvy world by responding to the increase of mobile reliance and the subsequent change in consumer habits. While in the beginning, companies strove to have mobile-friendly platforms, […]

Understanding Programmatic Advertising

Technology is growing in a revolutionary rate. Advertising, in an effort to stay with the times, is similarly growing and transforming to fit the needs of our increasingly mobile and tech-based consumerist culture. In order to increase efficiency, one of the most revolutionary trends in advertising is automated, or programmatic, buying. In a nutshell, programmatic […]

Is Every Campaign a Back-To-School Campaign?

Does it seem like every campaign lately is a back to school campaign? You’re not imagining it – marketers, especially digital advertisers, have shifted their campaigns to leverage the rise of back-to-school shopping, and the result is that almost any campaign online these days is a back-to-school sale. As parents across the country rejoice at […]