Entries by alon

The Evolution of Programmatic Buying: RTB

Finally! After torturing all of you for so long, the time has come to discuss what you came here for: Programmatic Buying! We established that in traditional media buying, the buying and selling process was tedious, time consuming, inefficient, not promising, and didn’t necessarily yield maximum results for either the publisher or advertiser. And of […]

The Evolution of Programmatic Buying: Ad Exchanges

If you remember from the first article, I touched on what an ad exchange is and how it came to be. In today’s blog, we will be covering this topic a little more in depth, starting with the ad network and the renaissance of media buying, which began with the ad exchange. Ad Networks We […]

The Evolution of Programmatic Buying: SSPs

If you haven’t already taken a look at the first two blogs in this series, I would highly recommend doing so. You can find the introductory blog here and the in-depth explanation of DSPs and DMPs here. Today’s blog is going to cover the supply-side platform, or SSP. In layman’s terms, an SSP is the […]

The Evolution of Programmatic Buying: The DSPs and DMPs

The Core and Functionality of the DSP and DMP Okay, so we’ve established the very basic components that are necessary for the existence of programmatic buying in the previous post. But we need to understand a few more in order to comprehend why things work the way they do and how they work the way they […]

The Evolution of Programmatic Buying

This is the first in a series that will take an in-depth look at Programmatic Buying, starting from the evolution of online advertising. The series will get progressively more in depth and more complex, but remember- at any time you can reach out with questions or come back to this article to find answers. Okay. […]

Ad Viewability: Why You Can’t Ignore It

In the past few years, statistics about display advertising have been a hot topic. Why? Because the figures are shocking. For example, did you know that you’re more likely to survive a plane crash than click on a banner ad? Or that you’re more likely to get into MIT or Harvard than click on a […]

Display Ads Not Converting? Blame Your Creatives

With online display advertising spend predicted to reach $37.6 billion by 2019, there’s not a lot of room for error. As online advertisers spend more and more money on display, they must make sure they are building campaigns that will lead to successful results, whether it be brand or performance based. And if you ask […]

Marketing Intelligence: The Key for Sellers

Yahoo’s retirement of Right Media Exchange caused a lot of havoc for its now former clients, as publishers lost access to prominent advertisers, DSPs, SSPs, and ad networks. With Marketing Intelligence, publishers can gain complete visibility and transparency into their ecosystem, allowing them to not only understand the deployment chain they use to get to their clients, but also which […]

Marketing Intelligence: The Key for Media Buyers

Yahoo’s retirement of Right Media Exchange caused a lot of havoc for its now former clients, as advertisers and agencies lost access to prominent publishers, DSPs, SSPs, and ad networks. With Marketing Intelligence, advertisers and agencies can gain complete visibility and transparency into their ecosystem, allowing them to not only understand the deployment chain they use to get to […]

Why the End of RMX is Only the Beginning

You’ve been driving that same Mazda for the past ten years on the same roads to get to the same job you’ve had for the past decade. Things are good. Then one day, you wake up and everything changes. Your car broke down so you need a new one, but the thing is, they stopped […]