As a digital advertiser, you surely spend a great deal of time, energy and money on digital advertising for your brand. Your goal is to get consumers to notice your brand – so how do you do that in the most effective way possible?
Know your target audience
The first thing you need to do is know your target audience and understand their pain points. Once you understand their specific needs, you will have a better idea of where to find them.
Realize that not all channels are right for you
Did you know that apple only joined twitter in the beginning of 2016? As the undisputed smartphone leaders, they realized that their target demographic simply wasn’t on twitter and so they did not feel the need to allocate resources to managing a twitter account until recently.
Consider the way your ads are received
Taking the knowledge of your audience one step further is the ability to recognize the timing and placement of your ads and use that information to decide what medium would be most effective. If your audience spends time on their mobile device and your conversion funnel is mobile based, spend more resources on mobile media. If your audience is heavily invested in social media, that is where your traffic needs to be diverted.
Know when your influence matters
Wasting money for the sake of wasting it is never a good idea – look at your competitors, examine previous campaigns and determine the optimal times for your advertising campaigns and focus on them.
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