BIScience, the market intelligence software tools major, has joined OneLogin to empower its customers with the ability to access its AppRank, GeoSurf or AdClarity cloud platforms from a unified sign-on access point. The partnership with OneLogin, renowned innovator of enterprise identity management and world leader in cloud-based Single Sign-On services, will thus secure and simplify login access for the customers of BIScience. Learn More >
“Programmatic” is this year’s buzzword: programmatic buying, programmatic trading, etc. Agencies want to encourage their clients (advertisers) to let them do programmatic buying and enjoy the benefits of enhanced targeting, lower cost, and increased efficiency. Learn More >
Within your competition lies valuable intelligence you can use to boost your company’s ROI. Your competition’s successes show you what works. In the same way, your competition’s failures show you what doesn’t.
Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the power of digital intelligence for your own benefit? Here are the top tips and tools for how to find out what your competitors are doing by using digital intelligence. Learn More >
Kfir Moyal started programming computers at 10 and started making $100 a month building websites at the age of 14. Now Matomy Media Group is worth an estimated $500 million and in the first quarter of 2014 is planning an IPO on the London stock exchange. Meanwhile, Moyal’s latest startup plans to raise up to $10 million in funding in early 2014. Learn More >
Force Factor, the performance supplement company whose Test 180 Ignite product promises to increase your testosterone 99 percent and make you “100 percent man,” spent at least $1.7 million on ads at ESPN.com last quarter, beating out Cadillac, AT&T, Google’s Chromebook, and Red Bull to be the current reigning champion of the sports site’s prestigious advertiser list. Learn More >
AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald’s, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest “share of voice” as advertisers. In other words, the media software and marketing services company unearthed the handful of publishers showing the brands’ ads at highest clips. Learn More >
What you don’t know about your competition could be negatively affecting your business, and learning from your own mistakes takes time and costs money. Luckily, there are competitive intelligence tools that enable you to learn from the successes and failures of others and avoid losing valuable time and money, ultimately helping you outperform your marketplace competitors. Learn More >