In today’s digital world, brands are expecting more than ever from their Agencies. They expect not only for ideas and concepts for creatives and campaigns, but also digital marketing strategies that evolve around programmatic buying and to ALWAYS be one step ahead of them. This means knowing what is happening in the industry before the brands themselves do and is in regards to all aspects of the industry, including business and technological solutions.
However, there is a solution.
With Marketing Intelligence and the right Marketing Intelligence tools, Agencies can overcome any obstacle standing in the way of giving the best and most well rounded results to their clients.
Marketing Intelligence enables Agencies to provide their clients with the most relevant and real-time information in the industry. Through these tools, Agencies can uncover everything that is going on their client’s industry, enabling them to always know what to do before their client does. With the right Marketing Intelligence tools, Agencies can obtain any actionable insight they need to succeed.
So what should your Agency be looking for in a Marketing Intelligence tool?
Ad agencies are still expected to deliver the full package to their clients. This not only includes their marketing strategy and campaign plan, but also creatives. With Marketing Intelligence tools, such as AdClarity, you are able to see each and every single creative your client’s competitor is running, along with which creative is most successful. See where your client’s competitors are launching these campaigns and creatives, what offerings they are using, and most importantly, which creatives are being used the most. Links that leads you immediately to the landing page are also valuable as they enable you to see one step further than the creative and give you inspiration for your own landing page, content, and call-to-actions.
Giving your client the digital marketing advice they want
With Marketing Intelligence, you can give your clients EXACTLY what they want; you can tell your clients where the best place to advertise is, where they should be placing their highest bids, and how to extend their reach via new traffic sources. Uncover not only what your client’s competitors are doing, but also what their complimentary companies are doing.
Complimentary companies are companies who target the same audience as your client but are not direct competitors. So if your client is, let’s say, in the travel industry and their main competitor is TripAdvisor, their complimentary company could be Hilton Hotels, Budget Car Rental, or even Samsonite. By uncovering what your complimentary companies are doing and where THEY are advertising, you can uncover new traffic sources that your client’s competitors never even dreamed of, enabling you to extend your client’s reach by finding new traffic source which lead to a new audience.
Become a data-informed decision maker
Don’t just guess– make informed decisions with confidence. Provide your clients with real numbers that show real results. Make YOUR decisions based on these real results. You’ll be able to show that you do have a foundation in analytics and can create meaningful and powerful KPIs which can show how YOUR efforts have increased KPIs such as click-through-rates, engagement, qualified leads, brand awareness, and so forth.
Act quickly to real-time changes
Real-time matters! There are always unplanned events, and even when there are planned events, you can never fully prepare for how it will unfold. Campaigns that may have been planned for may now be altered due to changes in the market. The speed at which you can identify these changes and adapt your campaigns to these changes can be the key to your success. Capitalize on opportunities as they come, as it’s crucial for agencies to listen to what’s happening on the web and react in real-time.
AdClarity is the top Marketing Intelligence tool which allows you to discover and gain all these advantages and much more. Not only can you see what campaigns your clients’ competitors are running, where they’re running, and how they’re running- you can see all of this information filtered down by country- unique statistics for unique locations.
Are YOU ready to revolutionize the way you do business?
AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.