Dashboard of the Month: Competitive Ad Placement Insights

AdClarity’s new Dashboard of the Month (DOTM) holds a big announcement for our clients and prospects: We are collecting ad placement data in more than 18 geographies in desktop and mobile channels, and we make them accessible with an easy-to-use emulator for our end users. The XY Placement dashboard provides media agencies and advertisers a comprehensive view of placements across mobile and display web channels.

When we designed this dashboard, we evaluated what are the key metrics for agencies and advertisers. We had 3 top considerations in mind: Above/below the fold placements, private marketplaces (direct) vs. programmatic buying, and a simple view for top creatives and placements.

Based on these considerations, we demonstrate how ad placement analysis can cope with 3 major challenges: compliance and transparency, competitive placement strategy, and whitelisting of mediators and publishers.

If you are already anxious to try the emulator, you can skip the guidance below and experience the Ad Placement dashboard in the following link and/or watch tutorial video below.

 

First Challenge – Compliance | Where my campaigns are being deployed?

 

 

 

What do I see: Where your creatives were spotted by AdClarity, and in which extent. You can view creatives for a certain publisher or for all publishers, choose the media buying type and the relevant ad units, and the emulator will point out the exact placements. By hovering you can view publishers’ names and additional metadata (creative duration, mediator, ad size and exact coordinates, publisher category etc.,).

How it could help me: You can match between your planned placements and your actual ones. If you deploy campaigns via certain ad networks such as AppNexus, DoubleClick etc., you can view where exactly they presented your creatives. Moreover, if you have signed a direct deal with a publisher, you can view if your ads were spotted as agreed.

 

Second Challenge – Competitive Insights | What is my competitors ad placement strategy?

 

 

What do I see: Where your competitors’ creatives were spotted by AdClarity, and in which extent. You can view with which mediators and publishers they chose to work, and how much of their ads were served programmatically. By clicking on a circle, you will view your competitors’ creatives.

How it could help me:  Knowing about yourself is one thing, but knowing about your competitors’ placements is, in most cases, much more important. You can compare your placements relative to your competitors’ placements on certain publishers. Moreover, you are able to view the placement based on ad units, and view the highly popular ad sizes (for example: 300X250 and 728X90) for each competitor.

 

Third Challenge – Whitelist | Which Publishers and Mediators I can exclude?

What do I see: Ads that are served via programmatic platforms, including the daisy chain data. You can view the distance from the fold and the mediators that served you these ads.

How it could help me: Regardless if you are buying on a CPM or CPC model, the lower your ad is served, the less probable consumers will view it. Knowing which deployment chains and publishers placed you on the lower pages (way above the fold) allows you to estimate whether your current spent for such placements is justified.

On our next DOTM we will present our Video Media Strategy dashboard that illuminates with which youtube channels and publishers that advertisers chose for orchestrating their video campaigns.

You can easily get “Dashboard of the Month” updates straight to your email by clicking the “Subscribe” button

If you are interested in exploring our dashboard portfolio, and find out which dashboards can be relevant for you please Click Here

Why Black Friday Advertising Starts On A Wednesday

Every year around the Fall and Winter holidays, our minds turn onto shopping mode. With so many events coming up and so much love to give, we must make sure that we budget ourselves and do our home and gift shopping in advance to prepare for a smooth holiday season! While many people choose to start their shopping as early as September or October, and some choose to wait until the days leading up to the big holidays, the most average time of year to begin our holiday shopping is the end of November and beginning of December. This shopping season, full of sales and shopping treats, is (un)officially marked by a commercial dream come true called Black Friday.

What is Black Friday Anyways?!

Black Friday is, for all intents and purposes, the Friday after Thanksgiving Thursday. Over the past decades, this day is filled with door-buster sales and early bird specials in almost every store out there competing to attract customers and loyal consumers. Bargain hunters are especially jolly during Black Friday for a very good reason – since this day is known as a day for bargain sales, Black Friday is almost always the biggest sale day of the entire year, with unbeatable markdowns that people simply will not find again during any other sale day. Why is it called BLACK Friday? For that reason exactly! Retailers report such high profits that their businesses gain and gain. With gains traditionally marked in black and losses in red, this profitable day therefore lets businesses enjoy seeing a whole lot of black on their records! Exciting!

Leading up to Black Friday…

You would think that Black Friday sales would only start being discussed and highlighted on the days or weeks leading up to Black Friday itself, but don’t be surprised if you see advertisements creeping earlier and earlier! Black Friday is a great day for businesses AND consumers, but keep in mind the gruesome pressure businesses feel to compete with one another for customers! In order to ensure that their brand will have a successful Black Friday, businesses work very hard on creating successful advertising campaigns. While sales advertisements are traditionally announced on Thanksgiving Day, these campaigns can begin as early as October, and although that sounds almost too early, it reaps great results. Since so many shoppers like to plan their shopping early so that they can budget well and make their purchases slowly, advertising Black Friday early allows these shoppers to keep Black Friday sales for specific stores in mind when planning their holiday gifts.

Black Friday on a Wednesday?

With advertising creeping earlier and earlier and the competition getting more and more intense, it was only a matter of time before the shopping times themselves were leveraged to boost sales! That’s right – Black Friday is no longer limited to FRIDAY! In fact, the year 2013 began a trend where stores opened their doors for Black Friday customers on Thanksgiving Day or even on the Wednesday prior. While this is somewhat controversial due to the employees that must work during these days, the earlier opening time both gives customers more time to shop and businesses more time to SELL, thereby boosting their sales and overall profits.

If Black Friday Advertising Starts on a Wednesday, When Does It End?!

We know, we know. It’s a little confusing that Black FRIDAY actually begins as early as WEDNESDAY… but that might help lessen the shock when we hear that it lasts way longer than Friday sometimes too! In order to give customers all the time they need and sell, sell, sell, some stores will open their Black Friday deals late into the weekend. While this is true, don’t wait to long to go out to make your purchases! Inventories run out quickly this time of year!

From In-Stores to Online…

Traditionally, Black Friday was for in-store shopping. When cyber-shopping rose in popularity, businesses created a Cyber Monday in order to lessen competition between the two modes of shopping. The more time goes by, however, the more these lines blend together. While Cyber Monday will have the best of the online deals, keep in mind that many stores now open their cyber sales alongside their in-store sales!

Tips for Black Friday Shopping!

For the best Black Friday shopping experience, consider these tips:

  • Plan ahead! Decide what you want in advance and try to plan your purchases according to timing out the best deals.
  • If you’re deciding between big ticket items and smaller items, stick with the big ticket items! Black Friday deals give a bigger advantage to big purchases. It’s better to save big with 20% off a $200 item ($40!) than save small with 50% off a $20 item ($10).
  • Check deals for the same items from different stores. If you prefer one store over another, see if they have price matching policies!
  • Buy only what you know you need or want! Returns from Black Friday sales are often problematic due to the big sale nature of the deals.

HAPPY BLACK FRIDAY!      

Long Term Advertising Strategy in a Short Term World

The question of whether to embark on a long term advertising strategy or develop short term campaigns for immediate results is one that has plagues marketing managers and executives for years and will continue to do so as long as technology advances at a rapid pace and consumer needs shift along with it.

The advertising world, particularly digital advertising, has undergone rapid transformation in recent years. Today, instead of focusing on product-driven ads, brands are turning to emotional engagement, personal connection and multichannel content strategies in order to retain their market share.

The need for instant gratification coupled with a severe lack of attention has made advertising today a complex task that brands must delicately traverse as they attempt to convey thousands of messages in as few words or moments as possible.

While the champions of modern advertising shunned the tried and tested formulas of advertising in previous years, the rapid shift from one strategy to another has made it increasingly difficult to create a long-term strategy that will work in a short-term world.

Despite the fact that today’s world is changing at a rapid pace, businesses must still make long term plans and strategies if they want to retain their market share and consumer base over time.

Long-Term Versus Short-Term Goals

To create a long-term advertising strategy in a short-term world, it is important to understand what the purpose and goals of each strategy can yield.

Most of the modern digital channels for advertising focus on short-term goals and are based on quick and instant results. Paid search advertising and social media marketing are excellent channels for integrating short term goals that are in line with a companies long-term advertising strategy, however advertisers should not depend on them as a long term strategy.

In the short-run, increased site visits, conversions and sales can be gained relatively quickly with a powerful short-term advertising strategy; it is a simple function of budget and creative collateral. Leveraging search engine advertisements, social media ad managers and programmatic advertising tools can help a company increase exposure to a hyper-segmented audience.

The problem with short-term advertising strategies is that they are often too costly for small and medium sized businesses that cannot splurge on high click rates, and their short term effects often do not justify the expense. Despite that, many businesses push short-term advertising strategies as they seek the instant gratification their consumers crave and as a result, focus their limited time, energy and resources on the wrong channels for their long term goals.

While it’s easy to lose sight of the long-term plan in favor of quick results, the truth is that long-term advertising strategies are more effective than the quick-fix short-term campaigns that bring immediate results. While short-term sales are great for the quarterly balance sheet, long-term advertisement strategies have the potential to cultivate brand awareness and loyalty and increase existing customer conversions.

At its core, long-term advertising is based on branding and brand loyalty whereas short-term advertising is focused on immediate results. A successful long-term strategy will be built around establishing brand awareness and loyalty so that consumers will identify themselves with a particular brand.

Ultimately, the more a consumer connects to the core of a brand, the more they will spend, however advertisers should be aware that building a long-term advertising strategy requires time, dedication and resources.

The Importance of a Flexible Long-Term Strategy

The best way to increase visibility in the digital age we live in is by establishing a powerful online presence. While short-term ad campaigns and strategies will yield immediate results, the moment funds stop, the traffic will stop with it.

To ensure a long lasting advertising strategy, companies need to focus on increasing their visibility online with the help of SEO. Contrary to popular belief, SEO is not just a keyword strategy, but rather a long term advertising strategy that incorporates content marketing to strengthen long-term advertising goals. Since SEO is based on content, a long-term advertising strategy should take into account the importance of original content that is engaging to their audience and aids in establishing their brand as a thought leader in their industry.

Long-term advertising strategies need to focus on consumer engagement and invoke emotion rather than push products for the sake of making a sale or gaining a conversion.  Therefore a sustainable long-term advertising strategy should take into account the company marketing goals and build a budget that pushes the company vision and message to consumers in a consistent way for the long run.

Since the world is constantly changing, it is important to monitor and maintain long-term strategies in an ongoing fashion. While it is important to set long-term goals that promote the brand mission and vision, it is equally important to remember to be flexible and adapt with the times. A corporation that established a long-term advertising strategy in 2006 would have had to drastically alter it with the introduction of the modern smartphone and social media marketing channels. Therefore it is necessary to have a long-term advertising strategy that is both vague enough to enable flexibility, but firm enough to uphold the brand identity.

Ultimately, In order to truly stand out and build a brand that will have a long lasting market share, digital advertisers have to plan a long-term strategy full of short-term goals and a short-term campaign that ties into long-term goals.

 

 

 

Why You Care about Competitor Campaigns

You know the saying “tell me who your friends are and I’ll tell you who you are”? Well, in business its ‘tell me what your competitors are doing and I’ll tell you how to do it better.”

Before online marketing soared in popularity, marketers relied on television and newspapers and chance to understand what their competitors were doing and examine the market in which they were operating. Today, powerful tools (such as our very own AdClarity) have been created in order to help marketers understand their competitors and examine their campaigns.

So why do those tools matter?

Examining competitor campaigns is a fundamental step for companies looking to expand their audience and improve the efficiency of their campaigns. Keeping up with competitor campaigns does more than remind you who they are  – it can help marketers improve their own campaigns.

By examining successful and failed campaigns of competitors, marketers can understand the CTA’s that drove consumers to act as well as asses if the campaign released was relevant to the audience at the time and places where it was released.  Examining higher converting campaigns can also help marketers determine a publication strategy and decide which publishing channels to chose over others.

For example, if your key competitor spends ¾ of their budget on a certain publisher consistently, you can assume that publisher is working and should consider shifting your budget to that publisher. If, on the other hand, a visually appealing and enticing offer was pulled quickly from another mediator, one can determine that the target audience did not respond to that message.

Validate What you Have and Work on What You Don’t

Understanding your competitor campaigns can help you understand whether your content is in line with what your consumers are expecting, and also help you recognize what content or campaigns you are missing in order to compete on the same level as your competition.

If for example your competitors have campaigns with a particular message or targeting a particular niche audience and you do not, examine if that offer is worthwhile and perhaps consider creating one to use on future campaigns.

Overall, understanding competitor campaigns can help marketers gain additional insight into the space they are working in as well as learn from the mistakes of others (and thus reduce ROI by not making those mistakes yourself).

Examining competitor campaigns is also a great way to get inspiration for future campaigns that will crush competition and help establish your company as the benchmark for your industry.

 

Ad Viewability: Why You Can’t Ignore It

In the past few years, statistics about display advertising have been a hot topic. Why? Because the figures are shocking. For example, did you know that you’re more likely to survive a plane crash than click on a banner ad? Or that you’re more likely to get into MIT or Harvard than click on a banner ad? Eeek! For someone who lives and breathes the digital advertising world, these are horrifying statistics. But what I think is even more daunting is that while global display ad spend is expected to reach over $70 billion in 2016, over 56% of all ads served are not actually viewable!

So what makes an ad viewable?

According to the IAB, at least 50% of an ad must appear in the user’s browser window for at least 1 second, and in the case for videos, at least 2 seconds. That means if your ad shows up on someone’s browser, but is placed below the fold, and the user hasn’t scrolled, there is no ad viewability. To put it simply, just because an ad is served doesn’t mean it’s viewed.

So what can you do?

In the following infographic, you’ll see exactly what factors affect the chance of your ad getting viewed.

Ad_Viewability

 

 

About AdClarity

AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.

 

Request a guided tour of AdClarity.

Display Ads Not Converting? Blame Your Creatives

With online display advertising spend predicted to reach $37.6 billion by 2019, there’s not a lot of room for error. As online advertisers spend more and more money on display, they must make sure they are building campaigns that will lead to successful results, whether it be brand or performance based. And if you ask any professional in the online advertising industry what they see as the key to success in online advertising, most likely you’ll hear the same thing: the creative. In fact, according to an article written by HBR, “nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”

That’s right. We’re saying that the creative outweighs all other aspects influencing ad effectiveness including placement, shape, and size. In fact, your creative is so influential that if a person sees an ad with a poor creative, they will likely have a negative opinion about the brand. And vice versa, if you invest in your creative and make it top notch, it will not only create a positive opinion, but may also double the sales impact than if you had used a mediocre or poor creative.

So what do we suggest you do?

Well, firstly, you can always learn from the tricks of the trade. And if you don’t know where to start, here are a few good places:

4 Ways to Improve Your Banner Ad Design

5 Ways to Beat Your Competitors with Killer PPC Ad Copy

10 Tips for Banner Ad Creative

Now, you may be asking yourself, why are we guiding you to other blogs that can give you tips on creatives while we could be doing the same? But the thing is, we don’t necessarily think you need all these tips to make a perfect creative. In fact, creating a creative from scratch still requires you to do a lot of A/B testing to see what works and what doesn’t. And this means sometimes needing to start from scratch over and over again.

What we suggest is something different. A less time and resource consuming way to make sure you get it right the first time without the need for tons of A/B testing. And that way is through Marketing Intelligence. And in order to gain that Marketing Intelligence, we recommend using the leading tool in the online advertising industry, AdClarity!

monetization image 1

With AdClarity you can see what ads your competitors and top leaders are using. What their creatives look like, what their copy says, and, for a bonus, what type of ad it is and what the ad size is.

So let’s say you’re in the travel industry and your top competitor or leader is TripAdvisor. Rather than starting your creative from scratch, what you could do is use AdClarity to see exactly what works for them and brings in the best results.

monetization image 2

You get a list of over 5,000 of their current creatives and can sort it by statistical share, or share of voice, to see which creatives they are using the most and therefore are the most successful. We know this because TripAdvisor wouldn’t be spending most of their money on a creative that doesn’t work.

monetization image 3

Here, we can see exactly how they designed their creative, what their call-to-action is, and what copy they chose to run with.

Using AdClarity, we can actually export all of these creatives and work off of their ads rather than starting our own ones from scratch!

So you see, if monetizing off of your display ads is that important for you, you cannot neglect the most important aspect of it- the creative. You can use all the tricks and tips out there to create an ad that may work, or you can eliminate the need for A/B testing by seeing what already does work and build off from there!

 

About AdClarity

AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.

 

Request a guided tour of AdClarity.

 

 

Is Online Gaming in 2015 Going Free?

It’s no surprise that the online gaming industry is growing faster than the ever expanding universe. In fact, it is forecasted that the online gaming industry will reach $81.6 billion by 2016! That being said, you can only imagine that the number of online gaming companies will be flooding the gaming world in the upcoming year. What companies need to focus on now, besides creating a killer game, is to advertise correctly and efficiently. This means creating quality banner ads that will bring in your next customer. Why? Because banner ads are your secret to building brand recognition. Because social games generate so many pageviews, banner ads are the biggest part of advertising revenue for the industry.[1] Companies must reinvent themselves for 2015 and begin to create digital advertising strategies that work. And here’s how:

Free-to-play business model (F2P)

Face it. No one likes to feel obligated or committed to anything they haven’t tested or tried first. This is especially true when it comes to social gaming. And while you may think that charging for your game upfront may be the key to generating revenue, it’s not.

2015 is the year of the F2P, or free-to-play model. This model is based on the concept that free games will help attract customers and try new things with zero commitment. Once the player gets hooked, then it’s time to monetize.

The purpose is to design the game so that it provides never ending needs to the user. You provide them with the resources they need to start and then begin offering them in-app purchases once they start to get to higher levels. And this isn’t too hard to believe or understand. I mean, people pay for entertainment all the time, so why wouldn’t they pay for entertainment that is convenient, fast, and supplies instant gratification.

F2P has become so important in the gaming world, that top industry leaders are even making it a point to mention that the game is free on their banners. Have a look:

f2pfinal.jpg

Mobile in-app ads

According to a recent study done by Newzoo, it is believed that revenue from mobile gaming is predicted to surpass console gaming in 2015.[2] This means that game developers better include a thoughtful approach to banners when it comes down to their mobile marketing strategy.

Even though you may think that users don’t often click on the mobile ads, there is still a much higher click-through-rate for in-app banners as compared to desktop web ads (1% compared to 0.1%). This is especially true when it comes down to creating native ads, which Facebook is dominating right now. Make sure you invest in your mobile in-app ad and make sure that your impressions are not being wasted. Show the right banner to the right person at the right time, and watch your next prospect become your next user.

inapp2

Use Media Intelligence

I can’t emphasize this point enough. I don’t care how big you are or how ahead of your competitors you are, you must ALWAYS know what your competitors are doing and what’s going on in the industry.

With Media Intelligence tools such as AdClarity, you can get a birds-eye-view of the entire online gaming industry and always have one finger on your pulse to stay one step ahead.

Let me give you just a taste of what Media Intelligence can do for you.

Just by looking at the mobile advertising (I can pick between display and mobile) strategy of Plarium, I can see all the traffic sources they are advertising on. Pages and pages of traffic sources that undoubtedly provide me with some of my own new potential traffic sources to gain more traction for my game.

plarium

I can also check out what creatives my competitors, or top leaders in the industry, are using for their own campaigns and build off of what works best for them and avoid their failures. Let’s take a look at what Playtika does with Slotomania to get some ideas for our own creatives and banners.

slotomania

With Media Intelligence you can find new traffic sources to work with in order to extend your reach and get more users, find new partners to work with, discover the best campaigns and creatives, and build off of the success of others, virtually eliminating the need for A/B testing.

Conclusion

Yes, 2015 is going to be one heck of a year for the online gaming industry and who could blame them. But if you want to succeed in what currently is and what will continue to be a flooded market, you’ve got to make sure that your digital advertising strategy is distinct, accurate, and precise. Focus on creating effective banners that resonate with the users. Make sure you create an interactive environment for them, put the right call-to-action, and, most importantly, not waste money on creatives and campaigns that your competitors have already proven not to work.

So come on digital gamers, let’s make 2015 a good one!

 

About AdClarity

AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.

 

Request a guided tour of AdClarity.

 

 

 

[1] http://www.businessinsider.com/zynga-revenue-analysis-2011-9

[2] http://www.internap.com/2014/12/01/top-five-online-gaming-industry-trends-2015/

How to Increase Your App Downloads

Ok. So you’ve got this great idea for an app. And you’ve got some people with money to back you up. You’ve built a team of developers, designers, marketers, and one heck of a product team. You’ve followed all the protocols and regulations of Android and iOS and you’re ready to launch. But there is one thing holding you back. And that’s trying to figure how you can get someone to do an app download on your app in a world where there are 1.35 Million apps on the Android store and 1.3 Million apps on the iOS store. And I don’t blame you for being nervous; those are some pretty intimidating numbers!

But the thing is that there are more than just a few apps that have managed to make it BIG. And that means it’s not impossible and that you have a chance of accomplishing the same with your app.

All you got to do is follow a few simple rules:

Research The Competition

This step is a MUST. Competitive Intelligence is necessary for any app or product you create. You must see what your competitors are doing: how they market their app, who they target, how their creatives and ads look like, what their landing page in the app store or Android store looks like, and how much they’re charging for their app.

But don’t just imitate your competitors- be better than them and learn from their mistakes and build on their successes. If they are offering free content, don’t launch a paid app[1] or, if you do make a for-profit-app, make sure you explain this and how the user benefits on the app store page. You can also make your app half free and charge for the premium stuff! And if you do launch a free app, don’t forget that you can always make the money back by integrating advertising banners for other apps.

(This is especially important if you plan on rolling your app to other countries. Use a tool like GeoSurf VPNi, which acts as a proxy for your mobile to get the local perspective from anywhere so that you can see app rankings and geo-targeted ads and content.)

Localization

In addition to doing competitive intelligence if you plan on rolling your app out internationally, you need to make sure you localize your app. This means that your description and app store landing page needs to be culturally and linguistically fitting to each specific location. For example, if you’re targeting South Korea, you’re not going to use an example like: John Smith goes to Arby’s to get a sandwich. Okay, I don’t know how exciting that app would be, but you get the point.

Make sure you translate correctly, and don’t, by any means, DON’T, use Google Translate for this. Find a real translator and pay them the few bucks it costs to make sure you don’t offend potential users and get your point across correctly.

ASO

Okay, this one I took from an amazing KISSmetrics blog that talked about something called App Store Optimization (ASO), which is pretty much the mobile version of SEO. So, the whole purpose of ASO is to get your mobile app to rank higher and higher in the app store, so that your app becomes more visible to potential users, therefore increasing your chance of an app download. But like SEO, ASO requires for you to have a complete and total understanding of who your customers are, including how they look for apps, where they search for apps, what forums they go on to find out about apps, and, most importantly, which keywords potential users are using to search for apps. Why? Because 63% of apps are discovered through app store searches and this makes it the most popular method for discovering and downloading new apps.[2]

So make sure that the keyword you choose for your title is the one that people search for the most. And, just like SEO, make sure that you flood your description with these keywords- but don’t be too tacky. In this case, if you do have the budget, I highly recommend hiring someone who knows what they’re doing. Because this may sound easy and quick, but let me tell you from experience- it’s not.

Create a Website for your App

This is a no brainer- or is it? I’ve definitely run across some apps that have no website or further information that they themselves published on the internet, and boy, is that a turn off. You’ve got to create a seamless and integrated experience for the user. They need to feel like they can go from mobile device to desktop to online and find everything they need at their fingertips.

Not only that, but a website will help promote your app on search engines through SEO, which will promote its rankings in search results, AND, will provide a potential user with the information they need and might require to go for that last step and give them the last push to download your app.

Make your site fun! Add pictures of your workspace, employees, and people using your app. This way, users can know more about the app and how to use it. Additionally, get your friends to do you a favor and write you a review. In return, you can get them some pizza.

So you see, it is possible to make a difference in the app world and stay above the rest. Apply these couple of suggestions as a starting point and see where it takes you. And if you have some other suggestions, please let us know in the comments!

Good Luck and May the Downloads be With You.

 

About AdClarity

AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.

 

Request a guided tour of AdClarity.

 

[1] http://blog.webcertain.com/how-to-increase-app-downloads-worldwide/20/11/2013/

[2] https://blog.kissmetrics.com/app-store-optimization/