Seasonal sales generate some of the biggest revenue seasons of the year for the majority of sales-focused companies around the world. While we can trust that the holidays will increase sales on their own, the most successful companies are the ones that thoroughly prepare for holiday seasons and market their products well. In order to ensure that your brand does well this holiday season (despite any unforeseen fluctuation in weather or current events), keep in mind these major tips for taking advantage of seasonal promotions.
Develop a good campaign strategy
Make sure to create a structured campaign so that things don’t fall into a frenzy during the holidays. As simple as this sounds, it is absolutely important to plan, and stick to your plan!
Stay up to date on product data
When it comes time for the season itself, make sure to stay up to date on information such as stock availability and delivery times to ensure easy transactions and happy customers!
Consider the “feel-good” factor
While it seems counter-intuitive, integrating a charitable factor in your sales can often increase sales by allowing customers to feel as though they are giving back with their purchases. Take advantage of charitable events such as Breast Cancer Awareness month to do good and increase revenue all at the same time.
Use last year’s data to better this year’s sales
By carefully examining the success of your campaigns from previous years, you can make changes to either continue positive responses or fix small falters to optimize your campaigns and your sales opportunities.
Avoid ad copy and be innovative!
Even if your campaign was a huge success last year, avoid recycling advertisements. A big part of your campaign should be encouraging past customers to return, and so new advertisements give the best chance to revitalize interest and promote customer loyalty.
Be sensitive to marketing trends and channels
Marketing seems to be always on the go! Make sure to stay up to date with trends and channels to take advantage of, such as mobile marketing, native advertising, and social media advertising.
Remember that seasonal goes beyond Easter and Christmas
While Christmas is definitely the most profitable holiday, there are numerous events and occasions to take advantage off and generate revenue with sale campaigns. This can be anything from Valentine’s Day to National Sports Week! If you pay attention to the smaller occasions and stay on top of your marketing towards these ends, every month can generate seasonal revenue.
Many holiday shoppers are financially minded and prefer to do their holiday shopping in advance so to ease the financial strain of the holiday season. For these customers especially, an early campaign makes all the difference! The earlier you advertise, the sooner your product in on the minds of your consumers.