About Us

AdClarity by BIScience is a business intelligence solution provider for the online media industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operations over ad display, search, social media, affiliate marketing and mobile channels.

Our Management:

Kfir Moyal
Co-Founder and Chief Executive Officer
Kfir Moyal co-founded Cyhawk Ventures in 2001 and serves as General Partner at Cyhawk. He co-founded Matomy (previously AdsMarket), a worldwide leader in multi channel performance based advertising, with revenues of about $100M. Throughout his time as CEO and CTO of CubeEffect/AdsMarket, Kfir formed strategic relationships with industry leaders such as McCann-Erickson and other Fortune 500 companies. Kfir co-founded BIScience in 2009. Being a savvy technologist and a successful businessman, Kfir’'s gift is identifying market trends and new businesses with potential and using his product development, strategic planning, marketing, business development and M&A experience to bring them into the fold as mature, profitable entities. Active in the online industry for more than 15 years, his special focus is on New Media, Online Advertising and Digital Marketing. His solid experience advances Cyhawk’s initiatives by coaching entrepreneurs and portfolio managers – mentoring others to succeed. Kfir currently sits on the Boards of Matomy Media Group, BI Science, OnGage and iAlbums. In addition to his activities at Cyhawk, Kfir is interested also in politics, music, crafting, art, self-awareness, food and traveling.
Assaf Toval
Co-Founder and Chief Technology Officer
Assaf Toval founded BIScience in 2009. Previously Vice President Engineering and a member of the founding team of Matomy Media Group (AdsMarket). With innate understanding of software, hardware and programming design, and more than 10 years of experience in online advertising technologies, Assaf has led multiple large scale technical developments. Assaf was the System Architect of Matomy's Ad-server and revenue optimization algorithms. Assaf has a proven track record of forming and building R&D, QA and IT teams for internet based technology companies. Before Matomy, Assaf was a member of the R&D team of Picscout which was acquired by Getty Corporation.
Oren Zafrir
Chief Operating Officer
Oren brings comprehensive understanding of the online media market, and sustained revenue generation experience. Oren designed, established and managed the marketing, sales, bizdev operation including the post sales activities and the finance operation related to sale side. Prior to that, Oren acted as Director of Sales & BizDev – ArtiVision Technologies (Public, SGX:5NK). Where he mastered the video advertising and publishing market. Prior to that, Oren acted as Sales Manager at Xtend Media, where he refined his experience in business models and pricing structures. All of his media industry background propels Oren to ensure technologies meet the real business needs in the industry.
David Mail
Vice President, Research & Development
David brings to BIScience a profound expertise in software development, vast management experience and a proven delivery record. As VP, R&D at Cortica, David designed and successfully delivered multiple BigData software systems for the online advertising industry, based on proprietary image recognition technology developed by the company. Prior to that, David founded Pixamba, which was one of the first companies to develop a cloud-based SaaS for digital media storage, delivery and sales. Prior to that David acted as VP R&D at Triplay and InirU Wireless and held various senior technical management positions at NDS Group. David holds a Master degree in Business Administration from Heriot-Watt University, Edinburgh, UK and earned his Master of Science degree at Technical University, Moscow, Russia.
About Joining Our Team
AdClarity is always looking for quality talent.
If you have what it takes to be a part of our team, please send your CV to support@AdClarity.com